02 April 2005
BOOK: FOOD COURT DRUIDS, CHEROHONKEES, & OTHER CREATURES UNIQUE TO THE REPUBLIC (2004).
A taxonomy of modern stereotypes. O, what a silly, silly book this is! A compendium, written in faux encyclopedic style, whose sole purpose is to make fun of everyone under the sun. "You or someone you know may be inside this book," warns the cover, and they're right. Their long list of "creatures" includes such smash-up nomenclature as Chihuamos (gay Chicanos and their tiny dogs), Ammosexuals (supremely insecure straight men who idolize Ted Nugent), and Soccer Lillies ("...similar to soccer moms, only they have lesbian haircuts.").
Indeed, after pausing for breath every fifteen minutes in between giggling fits, I have discovered that I am unequal parts CROW (Cornered Rabid Office Worker), Griffin (prone to earnest party conversation), West Wingnut (Martin Sheen for President!), Hexpatriate (America-bashing world travel snob), Lieberal (given up political activism for boycotting), and, of course, and to some degree, Crypster: the over 30-something who can't let go the desire to be at least, maybe just the tiniest bit, hip? No? Not even a little?
The point of this slim exercise in gossip-mongering, naturally, is to underscore the futility of expressing uniqueness with our current limited cultural vocabulary. It's funny and sad—but mostly funny—to think that no matter how unique one may think their job/wardrobe/political beliefs/car is, one inevitably slots neatly into a pre-defined marketing demographic that has been predicted ten years beforehand.
Which can only lead to one single conclusion: to be truly hip, one must despise and reject the very notion of hip, the very idea of falling victim to the ever-escalating fashion arms race. Thus, the coolest lifestyle would either be hyper-post-modern (endless randomization) or reactionary (meat & potatoes corporate lifer). Funny and sad—but mostly sad—given the unlikely effort required by the former. Best to read this book immediately, before it goes out of style.
Cryptsters don't understand that if you're over thirty and stil wearing a Dickie's work shirt with someone else's name on it, people will assume you really do work the full-service pump at Amoco.
31 March 2005
PHOTO DIARY.
 Caught a glimpse of one of my favorite local Southern Californian sights—the Culver City Meat Company truck, whose slogan reads: You can't beat our meat.
PHOTO DIARY.
 Fellow Gifts.com employee Michael showed me a fascinating pamphlet the other day entitled Job Aid for Using the Revolving Door.
 Far from being metaphorical, it actually instructs employees on how to use a revolving door. My favorite line: "As the door turns, follow it around." No doubt this pamphlet was printed by the thousands and distributed organization-wide.
 Courtesy the Internal Revenue Service. But who else?
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